"A family residing in north London seeks an extraordinary and experienced instructor to support their youngest child on his first steps to becoming an British gentleman."
Looking at this post, you might naturally overlook the wording "beginning" as simple figurative language.
But, it could be the crucial part of this distinctive job advert, as it seeks to find a tutor for a infant.
Many of submissions have now been received since the anonymous family published their search for the £180k-a-year tutor, who must be "someone very special".
During the past few weeks, the advert has attracted interest in the media, with several asking why?
Forward-Thinking Method
Adam Caller, CEO and founder of a global tutoring firm, which is supporting the family in their search, said that despite initial doubt, he considered the plan "visionary", and "advanced".
When he spoke with the family, he noted they appreciated the unconventional character of their request, and how immature their son is.
But, they stated that they "didn't want to wait any longer" to hire a tutor, as they had waited until their elder sibling was five, and by that stage "cultural bias had already taken hold".
What exactly does the family indicate by "cultural bias"?
It's "all-encompassing", Adam answered. "The manner you eat, the way you speak".
He said the firstborn had absorbed "very nuanced, non-verbal cues" from the family, and had assumed their cultural norms. The family informed him they wished to avoid this pattern to happen again with their younger child.
The strategy: To hire a English tutor, who should speak with Received Pronunciation, to guide the baby from day one.
Natural Absorption
"A lot of the education at the outset here is kind of osmotic," stated the expert.
It's by means of this osmosis that the family are aiming the child will acquire the English characteristics they want to impart.
He noted the tutor needed to be an individual who studied at "prestigious academies – similar types of schools as the family aspire to send their son to".
"The tutor just has to be the suitable individual, they'll be performing things they don't even know they're doing, simply by nature," he added.
Cost Not Relevant
The family explained to the expert the successful candidate should preferably also have understanding of or enthusiasm in equestrian activities, alpine skiing, creative fields and instrumental training so as to inspire the child in a wide range of interests.
Furthermore though, he said the family desired the tutor to register the child on a selection of lessons so the child would be "equestrian training and starting an tool by the time they are approximately three years old".
In the family's minds, assisting their son grow into a "UK sophisticate" will result in achievement and create opportunities.
"For all the pros and cons of that, because it's definitely a status symbol," he adds.
But, despite all this guidance in "Britishness", could the child adopt what is termed cultural bias from the multicultural family he is raised by regardless?
"Certainly", said he. "The family realize this could fail, but they've just taken the perspective of, 'we should try and let's go as early as we can', because the price of it is not a concern," he said.
Impractical
Several in the private teaching field who express those reservations.
An education leader, CEO and founder of an educational organization, who provides private tutors, wrote that "the process of becoming bicultural, or actually, becoming oneself, is something that must be experienced personally, not engineered."
The expert wrote that he had relocated from Asia to the UK at the age of childhood, and had been brought up knowing and living two backgrounds. He continued to be educated at Cambridge University.
"The idea that an individual can function as a living vessel of Britishness, someone who can possibly transplant the characteristics of a UK sophisticate upon a infant child, strikes me as idealistic and unrealistic," he commented.
"From my perspective, employing a distinctly English tutor from babyhood will does not necessarily create the goal they desire.
"I did not have such a tutor, and however I have been privileged enough to experience several of the experiences they desire for their son."
He added: "The reality is, cultural identity should not be forced from the outside; it must be embraced, and it must be internally driven."
Acquiring Englishness
Naturally, English culture is something Adam thinks can be taught – and sold.
"I think the fact that the international society holds us in this light is something that we should be cherishing|valuing|appreciating
