The platform is rolling out a new feature that enables them to reduce the amount of AI-created media appearing in their streams. This move comes as the platform revealed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global rollout. This development comes amid a rise in content created by AI, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding video streams on a competing service only show clips produced artificially. A large amount of this material is considered low-quality AI content, a phrase for substandard, mass-produced content that is often illogical or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from digital art to informative clips, and we intend to offer the community the option to increase or decrease of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its service labeled as AI-generated. Overall, in excess of 100 million pieces of content are uploaded to the platform every day, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the level of AI-generated videos they watch by using the topic control feature in the application and choosing “AI-generated content”. Other topics that can already be adjusted under the filter include politics, style, cosmetics, and movement.
AI Disclosure Rules
The platform’s guidelines require creators to tag lifelike AI-generated content, and it prohibits dangerous AI impersonations of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be deleted under its user guidelines.
In addition, the platform will now apply an artificially created tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This step is designed to deter users from trying to bypass the labeling process.
Responsible AI Funding
The company is additionally introducing a $2 million awareness program for experts and groups to create educational content about ethical AI use. This initiative will assist educational bodies specializing in educating computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, during discussion over proposals to lay off hundreds of content moderators in the United Kingdom. TikTok is planning to reduce a significant number of roles in its user protection team in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most graphic content before it is viewed by staff. The company announced a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
It is vital to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
